Case Study:
Maine Coast Sea Vegetables
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Project Description
Services Provided
Pica redesigned packaging that would stand out on the shelves and tie the company’s product lines together.
Copy had to communicate key benefits of the products in a small amount of space on the packages.
Previously, the Kelp Krunch line wasn’t branded as an MCSV product. Pica’s redesign brought it into the family.
“As a longstanding company, we can be pretty attached to our old ways of doing things, but Pica has been patient, understanding, helpful and fun partners on this journey. Their feedback along the way was incredibly valuable, and the new packaging looks awesome and is so exciting for us.” –Seraphina Erhart, General Manager