“When dozens of statewide nonprofits and government agencies united to power a bold and ambitious workforce and education initiative, they engaged Pica for a holistic branding package that included everything: naming for the brand and sub-brands, visual...
A leader in ecologically-driven residential basement and insulation solutions, Evergreen Home Performance was seeking ways to update their brand to better tell their story in a sector that has grown more competitive in recent years. Pica recommended marketing the...
One of Maine’s most beloved food co-ops was seeking a complete brand refresh to coincide with a major facility renovation. Leadership was open to changing the logo, color palette, messaging and name to better reflect the store’s goals. At the same time, they needed to...
