A leader in ecologically-driven residential basement and insulation solutions, Evergreen Home Performance was seeking ways to update their brand to better tell their story in a sector that has grown more competitive in recent years. Pica recommended marketing the results of Evergreen’s work—a safer, healthier, more comfortable home—over the process. We made subtle changes to the company’s logo, typography and color palette to maximize continuity and created an ad deck, complete with multiple photo shoots, to capture their satisfied customers in their homes. The new look was applied to staff uniforms, the business’ van fleet, the website and more.

Fun fact: Evergreen’s previous logo was smart and thoughtful, so we kept the concept, offering small but important tweaks to modernize it.