“When dozens of statewide nonprofits and government agencies united to power a bold and ambitious workforce and education initiative, they engaged Pica for a holistic branding package that included everything: naming for the brand and sub-brands, visual identity, messaging, website, an extensive ad campaign and more. This job demanded not only our design, strategy and marketing skills, but also our experience with project management and group facilitation. We are proud that ten years on, MaineSpark is still utilizing the assets we provided and has called us back in for the next iteration of the initiative.”
Case Study:
MaineSpark
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Project Description
Services Provided
Pica named and designed a modular visual identity system for MaineSpark’s four tracks, each used by a diverse coalition of nonprofits and agencies.
Because so many people were working on this initiative, Pica was tasked with creating a comprehensive onboarding binder of collateral materials to keep the brand voice unified and strong.
The advertising and marketing campaign Pica developed included video and photo shoots and interviews with real Mainers.
Many custom infographics were created for this project.
"Pica has been an instrumental part of the success of the MaineSpark coalition over the last decade, providing a wide range of services including brand strategy, campaign development, website and collateral design, and ongoing communications support. We highly value our partnership and look forward to continuing our work together to reach our 2035 goal."
— Jason Judd, State Director, Nellie Mae Education Foundation —