A deeply trusted nonprofit with a long history was looking to better reflect their current goals and unite their diverse areas of service under one cohesive identity. Pica shifted the Seacoast Mission’s marketing focus away from boat imagery and toward inspiring...
“When dozens of statewide nonprofits and government agencies united to power a bold and ambitious workforce and education initiative, they engaged Pica for a holistic branding package that included everything: naming for the brand and sub-brands, visual...
A leader in ecologically-driven residential basement and insulation solutions, Evergreen Home Performance was seeking ways to update their brand to better tell their story in a sector that has grown more competitive in recent years. Pica recommended marketing the...
One of Maine’s most beloved food co-ops was seeking a complete brand refresh to coincide with a major facility renovation. Leadership was open to changing the logo, color palette, messaging and name to better reflect the store’s goals. At the same time, they needed to...
